Everyone wants to over complicate recruiting in their MLM/Network Marketing business, when it is just so simple. Let's face it, the traditional way of recruiting your friends and family into your business simply DOES NOT WORK anymore. We live in an internet age where you are going to find more and more of your recruits by using such tools as twitter, craigslist, and facebook. If you use those sites correctly, you can see as many as 20 - 30 people joining your MLM/Network Marketing business per month!
I will explain those methods in another blog, but for right now let's talk about how to get you going right now. The common mistake is to approach all your friends and family, and try to recruit them into this new business opportunity that you've started. There are 2 challenges with doing that. Number one: Your friends and family know you for who you are, i.e. plumber, retail manager, construction worker, etc... If you try to approach them about starting a business, and you want them to come to a meeting, they are already thinking that you are up to something strange, since they have never known you to be a business owner. In other words, there is a lack of credibility, and probably will not show up. Number two: They haven't seen success in you yet. They've never seen you start a business, much less be successful at it. It's not like you're Donald Trump, and everything that you touch turns into gold. Recruiting your friends and family at first is the wrong way to do it.
My preferred method of recruiting is the cold market. I know that sounds very unconventional, and perhaps runs against what they taught you in the meetings, but it works! Why, you might ask? The cold market, or perfect strangers, have no idea who you are. They don't know your history, background, occupation, lifestyle, etc.. You are, to them, whoever you project to be. I am not saying to pretend to be somebody you're not. I am simply saying that you have a huge advantage when they are unaware of who you really are. In a weird way, you have instant credibility with strangers than you do with your own family and friends.
You might ask, how do I get in front of a cold market, or how do I recruit strangers? One of the methods I teach is leaving effective messages and texts on stranger's cell phones. Think about it, if you get a message or a text from somebody you don't know informing you of a carreer opportunity that someone had recomended you for, would you respond, if for nothing else to see what it was all about? What if you could send out hundred's of voicemails and text's everyday without violating the Federal Do-Not-Call list, and do it for free. Your phone would ring off the hook with legitimate prospects for your business opportunity. This was just one of the method's we used at Primerica, that helped our team recruit 40 - 50 people every month consistently for 5 years in a row! It works, and it's avery effective use of your time.
This is a powerful, and highly duplicatable way to recruit many people into your MLM business. For more information got http://90recruitsin90days.com
